jeudi 23 septembre 2010

Interview With Mark Zuckerberg On The “Facebook Phone”

I am sure you have all heard the rumour about Facebook planning on buidling a mobile phone.

3 - INQ phone
TechCrunch did publish an Interview of Facebook CEO's Mark Zuckerberg about the subject. His interviews are pretty rare, but given the increasing importance of social networks, especially on mobile (which is to overcome desktop internet very soon according to Morgan Stanley), this one is a "must read" I think.

Couple interesting extracts:

"But the basic thing that we’ve found from building social apps and this platform ourselves is that almost any experience or app can be better if it’s social and it has your friends with you. And we just expect there to be really tremendous disruption over the next five years."

"The web is only at one and a half billion people whereas everyone is going to have a phone and all the phones are going to be smartphones. So our strategy is that we want to go wherever people are building apps so we can make all of those apps social if they want that."

" Just make it so that you log into your phone once, and then everything that you do on your phone is social."

Read TechCrunch article!!

What I totally agree on, is whatever is to be done on Mobile, it has to be social: apps, marketing, e-Commerce. A mobile phone has always been a personal thing: a direct access to each individual, then with personal pictures, and now personal information / experience sharing.

Have you ever seen a smartphone promo not mentioning Facebook? I surely didn't. So this is to be watched very closely because Facebook is bringing to the mobile world the same (if not bigger) disruption Apple did couple years ago with the iPhone.


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